Design Engineer — Frontend & Product Design
Ananya Pal
I turn product requirements and messy business workflows into clean, usable interfaces — then build them with React. Currently designing enterprise & AI products at Alpha Torana.
About
Who I amI'm a design engineer — equally at home in Figma and in a React codebase. I translate product requirements and business workflows into interfaces people actually enjoy using.
B.Tech in Computer Science (AI/ML) from UEM Kolkata, with professional experience designing interfaces for AI-assisted and enterprise applications. I work closely with engineers to bridge the gap between UI/UX design and technical implementation — from first wireframe to shipped product.
- Currently
- Digital Experience Designer, Alpha Torana Pvt. Ltd.
- Based in
- Kolkata, India · open to working from anywhere
- Education
- B.Tech CSE (AI/ML), UEM Kolkata '24 · DGPA 9.10
- Focus
- Frontend, product design & AI interfaces
Experience
2023 — Present- Established the company's brand identity from scratch — logo, visual system and corporate website — unifying consistency across every digital touchpoint.
- Designed an end-to-end recruitment platform, turning manual hiring into streamlined digital workflows targeting 35% less manual effort.
- Designed an integrated HRMS & Employee Hub — 40% lower admin effort, 30% faster task completion.
- Designed AT Copilot, a RAG-powered enterprise AI workspace targeting 60% faster retrieval and 40% less manual effort.
- Designed an AI-powered QA Automation Platform for test generation, execution and defect tracking — 60% less manual testing, 40% faster QA cycles.
- Partner with engineers to sharpen user journeys and usability across internal platforms.
- Created UI assets, brand identities and digital communication materials across multiple client projects.
- Grew Atlas's Instagram from 2,000 → 7,500 followers (+275%) in 2.5 months through a deliberate visual content strategy.
- Designed & developed an English-learning mobile app for underprivileged IELTS candidates, structured around Listening, Speaking, Reading & Writing.
- Redesigned IEMCRP — the student & faculty portal serving 2L+ people across 3 educational institutions.
- Built the BioTech Department website for UEM, Kolkata and a NAAC faculty-data tracking portal.
- Designed a foreign-language learning application from scratch (in development).
- Revamped brand identity alongside the founders and crafted the logo for a successful app launch.
- Produced marketing materials, managed social media and devised promotional strategies.
Capabilities
Design × CodeA.Frontend Engineering
B.Product & UX
C.Tools
Projects
Beyond the deskUX India — Visual Designer
On the organizing team of the 20th edition of UX India, the country's flagship experience-design conference.
Sharadanjali Magazine — Team Lead
Led a 20+ member team to deliver UEM Kolkata's inaugural magazine — shipped in 7 days.
Recognition
Grateful ✦Alpha Star — Employee of the Year
Impactful contributions to product and brand design at Alpha Torana Pvt. Ltd.
Ranked 7th in Department
Computer Science Engineering (AI/ML), UEM Kolkata.
Vice Chancellor's Award for Overall Performance
Awarded twice at UEM Kolkata — August 2022 and July 2023.